2021-2022 Catalog

BUS-216 Small Business Entrepreneur & Management

An examination of the business planning process and underlying concepts associated with the entrepreneurial journey, including opportunity recognition and ideation, feasibility study, business model innovation, and strategies to improve performance of new business ventures. This course exposes students to experiences that entrepreneurs undergo in conceiving and launching a new business, or acquiring an existing one. Intrapreneurship, as it relates to employee innovation within the context of larger organizations, will also be examined. This course follows an interdisciplinary approach and is open to students in all disciplines.




Skills: ENG-020 Skills: ENG-090 BUS-111

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