2019-2020 Catalog

BUS-208 Principles of Marketing

An exploration of the knowledge, skills, attitudes, and processes required to create customer satisfaction profitably by building value-laden relationships in an ever changing world. Students consider emerging trends and forces impacting marketing opportunities and strategies which apply to the four major principles of product, pricing, distribution, and promotion; marketing management in the global market; and social responsibility. Team case presentations provide the basis for class discussion. Prerequisite: BUS 107 or permission of the instructor.




BUS-107 or permission of instructor.